Delta Sand Bricks was originally founded 1985 by Sand Bricks Holding Co, a conglomerate owned by the government. They acquired two factories, which were erected during 1985-1988, from Ytong Sweden. The factories were constructed in Quesna, Monefya and in Abassa, Sharqeya. They were built with a daily capacity of 600 m3 each.
Milestones and History
DELTA SAND BRICK’S
Post construction of new factory, the Company started its production of AAC in 1988. The first 10 years were slow and little progress was made due to lack of expertise and knowledge in both areas of products and production management. Consequently, the machinery deteriorated over time.
Having had multiple problems with the factories, the government decided to sell its factories through a tender process.
Given Plena’s history of having been the majority shareholder of Ytong (largest AAC manufacturer in the world at the time) and having therefore a strong reputation in the AAC market, the Egyptian government decided to sell its factories to Plena Group.
During beginning of the new millennium, there were lot of changes taking place. The BoD was changed to better reflect Plena’s presence, new Management was brought in and a large investment program begun.
During this decennium good progress was made in terms of production quality and new products, proper procedures were established, and company’s financial performance improved.
NEW BEGINNING & ONWARDS
Having gone from strength to strength having its best year in 2010, Egypt was hit by the numerous revolutions taking place during 2011-2013 and Plena Egypt’s operation suffered as a consequence.
Seeing the situation in the country improving lately, the board of directors decided to embark on a growth strategy. Consequently, the brand and product awareness in the marketplace is growing and our clients are receiving the latest product and packaging improvements.