Vision and Strategy
“Our vision is to be Egypt’s leading supplier of ecologically sustainable, cost effective wall building materials and thereby also supporting Egypt as a nation on its Energy need.”
People and Culture : Our culture of long term relationships with our people, our clients, our suppliers, our stakeholders creates a better and more creative environment around our businesses .
Technology : We will be in the forefront of technology development and use it to enhance every aspect of peoples interaction with our businesses.
Governance : We aim to take a lead in the implementation of honest corporate , social and ecological governance.
Financial : By operating a financially prudent and sounds business we can not only differentiate our client offerings but also being a low cost producer which will keep increasing our market presence.